Direct from the trade
Retailers order from their phone. Your counter team bills walk-ins. We put both channels on one live catalogue, so there is no second stock sheet to reconcile.
Why Flowauxi
Flowauxi gives FMCG distributors one place to take retailer orders, bill walk-ins, and keep stock honest.
The Distribution Reality
FMCG distribution still runs on phone calls, paper order books, and a stock count that happens after the damage is done. The result is predictable: oversold lines, late dispatches, and a retailer who stops trusting the number you quoted.
Flowauxi replaces that with one live system. Retailers order from a branded storefront. Your counter team bills walk-ins in POS. Every order reserves stock at the database level and lands in one dashboard.
No field-sales app to roll out. No accounting suite to migrate. Just the order desk your business actually runs on, connected to the stock you actually have.
Trade distribution runs on trust, accuracy, and speed. Your ordering system should reflect that.
Built for the counter, the catalogue, and the retailer on the other end of the phone.
Engineering Commitments
Three architectural principles written into our platform from day one to eliminate trade friction.
Retailers order from their phone. Your counter team bills walk-ins. We put both channels on one live catalogue, so there is no second stock sheet to reconcile.
Database-level row locks reserve stock the moment an order is placed. What a retailer sees is what the system can actually promise.
Fast catalogue search, barcode scanning, and a checkout that works on the phone in your hand — not a desktop locked in the back office.
Ready to Modernize?
Schedule a walkthrough with our FMCG solutions architects or explore all platform capabilities.